About this item

• From America's #1 Trusted Detergent Brand* *Tide is Consumers' #1 Trusted laundry detergent brand in Readers Digest survey
• Tide Plus Bleach Alternative offers more brilliant whiteness after just one wash vs. Tide Original
• With a more concentrated formula, you get more cleaning agents and less water in every drop. *vs. previous formula
• #1 recommended by washing machine manufacturers*. (*based on co-marketing agreements)
• Part of the trusted Tide Plus Collection